Social media has evolved into so much more than just an outlet to express a rant or brag about your awesome life. The power of social media is undeniable. It can create kings and usurp thrones. With each micro second passing, it is proving, more and more to be a high powered business tool. Business owners worth their salt should take full advantage of these various digital platforms for commercial sake. Below are six fantastic social media tips for business that you should consider…
Offer Something Useful
Offer useful content to your community. They will return to your page if you are providing engaging content and even freebies (who doesn’t like free stuff?). If they are unsure of how your company will benefit them, they will quickly move on to greener pastures.
Many companies fail to create enough hype to drive a market strategy or campaign which results in the squandering of immense potential. Make some noise – use your social media channels to spurn a hype machine. Hype = awareness.
Unless you are a bona fide social media guru, when you are getting started, try to focus on one social media platform. Learn the ins and outs of your platform of choice to understand what gives you better traction. As soon as you master one platform, consider utilising other social media channels.
By rule of thumb, if you are trying to establish your community, you need to be conversational and engaging. Queries and comments should be addressed within a reasonable time-frame. Never approach criticism with hostility.You should respond to all posts (even negative feedback). This shows that you do care about feedback.
Limit Your Social Media Platforms
If you are like most companies that do have a massive social media department do not waste your time, trying to target communities on too many different social media platforms. You definitely are better off by having a stronger presence on two or three platforms than an inferior one on six or seven channels.