Solvency and prosperity are not mysterious and nebulous accidents emerging from spontaneous explosions of primordial ooze. They are the results of hard work, production of a viable product and adherence to rock-solid basics.
None of this is commonly associated with the mercurial universe of smartphone applications and all they have wrought in terms of uselessness and schlocky advertising.
But one company in particular set out to provide a practical and reliable service for millions of users while following an uncommon (for Silicon Valley) path of frugality and intelligent financial management.
The company is WhatsApp.
Things to consider …
“Credit does not entirely deal with money. It has everything to do with confidence and reliability.”
“Money is basically a matter of confidence. So is credit.”
“You can have lots of money and horrible credit. You can have little money and excellent credit.”
“Make all the money you can. Spend less than that. That’s the simple ABC of financial control.”
A scribbled note on the desk of Jan Koum, co-founder of instant messaging service WhatsApp, succinctly states their approach:
“No Ads, Games or Gimmicks!”
In February of 2014, Koum stood in front of an abandoned building in Mountain View, California, where he once collected food stamps as a teenager, and signed papers for a $19 billion merger with Facebook.1, 2
Koum and partner Brian Acton, disenchanted with their work at Yahoo!, launched WhatsApp in 2009 shortly after the inception of Apple’s app store.
WhatsApp is a cross-platform, end-to-end-encrypted instant messaging and social media application for smartphones.
And it now has one billion users.
Path to Prosperity
Koum emigrated from the Ukraine at age sixteen, worked as a janitor at a grocery, and with used books, taught himself how to program. After dropping out of college and sojourning through South America, Koum used his Soviet-era notebooks (which his mother had originally packed) to jot down his ideas for WhatsApp.
The team built a reliable app, without cheap gimmicks, that provided free messaging for users. “No one wakes up excited to see more advertising; no one goes to sleep thinking about the ads they’ll see tomorrow,” said Koum.
“It’s a decidedly contrarian approach shaped by Jan’s experience growing up in a communist country with a secret police,” said WhatsApp’s sole ground-floor backer, Jim Goetz of Sequoia Capital. “Jan’s childhood made him appreciate communication that was not bugged or taped.”
WhatsApp took a lean approach from inception. They steadfastly avoided Silicon Valley investors and anything resembling flash, while their nondescript offices didn’t even have a sign on the door. The duo of Koum and Acton, described as Yin and Yang, respectively, remained devoted to clean, lightning-fast communication.
“We’re the most atypical Silicon Valley company you’ll come across,” Acton explained. “We focused on business sustainability and revenue rather than getting big fast; we’ve been incognito almost the whole time.”
Unlike apps that cost nothing, with questionable workability, and inundated users with ads, WhatsApp charged US and UK users one dollar per year after the first year and had zero ads or gimmicks.
Their strategy worked, with the app gaining tremendous popularity, particularly in Europe. In 2013, WhatsApp had 200 million active users—now risen to one billion.
Facebook Like
Mark Zuckerberg came calling, and Koum met with the Facebook founder off and on for two years before an agreement was reached. By then, WhatsApp had continued to grow exponentially, and in 2014 Facebook bought WhatsApp for $19 billion ($4 billion cash and $15 billion in shares).
WhatsApp now has Facebook’s vast infrastructure at its disposal. Koum became a Facebook board member but maintains WhatsApp’s autonomy. “There would have been no partnership between our two companies if we had to compromise on the core principles that will always define our company, our vision and our product,” said Koum.
“The secret of solvency is:
“1. Make a lot of money.
“2. Spend less than you make. That’s covered by having a good Purchase Order system and alert financial management.
“3. Make it before you have to spend it.
“4. Gather bit by bit a cushion of cash to fall back on and don’t ever fall back on it.
“5. Keep your credit excellent as a second cushion.
“6. Refuse to spend reserves. Make more money to meet the emergency instead. . . .”
“7. The person you put in charge of financial management should be able to say ‘No!’ no matter how popular a silly ‘Yes’ would be.”
We won’t all sign a deal with nine zeroes, but we can all grasp these seven fundamentals and apply them.
WhatsApp had a workable and profitable product, and they balked at the trend of inflated valuation through unsubstantiated credit. They ran an efficient operation without waste and excess, and it paid off spectacularly.
