LinkedIn is a powerful tool that can be used to portray your skills sets and generate leads. Your personal brand on LinkedIn must represent who you are, what your business is, and where your skills are concentrated. In the world of business, your personal brand is pivotal to future referrals and subsequent successes. On Monday 14 July, the Just Ask! and Money 101 teams attended a LinkedIn workshop presented by Francois Muscat. He began by introducing the topic of establishing your personal brand and creating good first impressions.
According to Francois, positioning yourself as an expert in your industry is the best way to increase your connections, leverage your brand, and ultimately gain referrals. It all comes down to content and thinking like a publisher in order to create a content calendar. It is important to ensure that your LinkedIn profile talks about how you help people. You should make sure that you actively connect with new prospects every day.
There are approximately 3 million South Africans on LinkedIn. The platform harnesses the power to enable you to reach thousands of users and drive them to the primary destination. This destination is a content rich platform which could be your website, blog, or social media sites. There are a few tips and tricks to LinkedIn that will boost your experience and help you get the most out of the platform. Firstly, make use of the advocate marketing tool. Here, you can save specific searches that will enable you to be notified when certain people make particular movements within a given industry. For example, LinkedIn will ‘listen’ to your customers who leave and go to new companies, as well as leaders who have started at new companies and may be potential leads. You should be opportunistic on the platform and ‘listen’ for new decision makers within your territory.
The important factor with any social media channel is ensuring that you create sharable content. You need to direct your reader straight to the ‘destination’. Taking this one step further, you need to give people proof of your expertise. You need to provide social sharing widgets on your blog and send out social signals so that people may like and share your content.
[su_row][su_column size=”1/2″]In your business you need to be able to generate leads, turn those leads into consumers, and ultimately make a profit. There are many tools and platforms from which to do so, and LinkedIn is one of those that will enable your business to thrive as a result of leads and 1st level connections. We need to be aware of the developing meaning of what it means to be ‘social’, and we need to use these ‘social’ tools to their maximum potential in order to achieve maximum reward.[/su_column]
Once you have your leads and your business is generating income, chat to one of our financial advisors who will help you plan ahead with your money. Make smart business decisions today, use the tools that are at your disposal, and watch your business prosper in the future.